AI as Medium — BrattyPeasant (2026)AI Creative Systems
Generative Art Direction
Visual Strategy & Storytelling
AI-Driven Content Development & Production


Design: Jackie Shin
Founded and introduced BrattyPeasant through a soft launch, an independent streetwear brand built around the tension between elevated taste and everyday financial reality. The brand serves as an ongoing exploration of AI as a creative medium, applied across visual identity, campaign direction, and content.

As founder and sole creative, I own direction and execution across brand strategy, creative and art direction, garment graphics, photography and AI image production, web design, social content, and marketing — from initial concept through launch and ongoing development.

Through prompting, curation, compositing, and iteration, I shape outputs with intention, taste, and a consistent visual point of view. This practice explores how AI can expand the range and production possibilities of a one-person operation while enabling greater creative control and freedom.

Follow: @brattypeasant
Explore the brand: brattypeasant.com